For brokerage owners & lending teams
Mortgage leads only your team gets to call.
Prequalified before they hit your CRM.
SMS-verified borrowers who qualify for the loan, delivered in under 60 seconds. One lead, one loan officer, never resold — generated on VisionXLab-owned ads and landing pages.
- Nationwide coverage
- First lead within 24 hours
- Works with any CRM
- Order by order · no contracts
The problem
Good lending teams don't have a closing problem. They have a pipeline problem.
Your team is busy, not productive
Loan officers spend the week hunting pipeline instead of closing. Top producers burn out and leave.
“I don't want my guys busy. I want them productive.”
You are the fifth call, not the first
Shared portals sell the same borrower to several LOs. By the time your team dials, competitors already called.
“He submitted one app online and got four calls.”
Leads that vanish when you call
A big batch looks strong on a spreadsheet, then half the numbers are dead or the intent was never real.
“We were getting 300 leads. Then we started calling and we just got hosed.”
What we deliver
Four lead types. One standard of quality.
Every lead is exclusive, SMS-verified, prequalified, and TCPA-documented. Criteria change by product — the quality bar does not.
Lead type 01
Purchase
Homebuyers actively shopping for a mortgage, ready for a real first conversation.
- 640+ credit score
- $40k+ household income
- $150k+ estimated home value
Lead type 02
Refinance
Homeowners with clear rate or payment-driven intent to refinance now.
- 640+ credit score
- $150k+ estimated home value
- Rate or payment-driven intent
Lead type 03
Cash-Out Refinance
Equity-rich homeowners who want to pull cash out of their home.
- 640+ credit score
- $250k+ estimated home value
- $150k+ remaining balance
- $25k+ cash-out · CLTV ≤ 75%
Lead type 04
DSCR
Investor loans qualified on the property, not personal income.
- No personal income requirement
- 640+ credit score
- 25% cash down or active rental ownership
- $250k+ property value
Custom volume program
For teams that need 1,000+ leads a month
We design delivery, pacing, and routing around your consumer-direct or multi-branch operation.
Sample leads
See the lead before you ever buy one.
Each product has its own qualification floor. One thing never changes: your loan officers only talk to people whose credit, income, and property support the loan they asked for. Disqualified leads are never delivered or billed.
- Exclusive to one LO — never brokered third-party data
- SMS-verified phone before delivery
- TrustedForm / TCPA trail on every accepted lead
Filtered automatically
James K***** · Refinance
- Credit
- 520 – 579 · below floor
- Home value
- $50k – $100k · below floor
- Intent
- Lower monthly payment
- Reason
- Failed product criteria
Filtered out before delivery. You never see this lead, and you never pay for it.
The difference
Stop paying more for worse leads.
| What matters | Shared portals | VisionXLab |
|---|---|---|
| Exclusivity | Shared with 3–5 loan officers | 100% exclusive, never resold |
| Phone verification | None | SMS verified before delivery |
| Qualification | Minimal | Prequalified per product |
| Delivery speed | Delayed or batched | Real time to your CRM |
| Compliance | No consent trail | TrustedForm on every lead |
| Who calls first | Borrower already fielding competitors | Your LO is the only caller |
| Commitment | Long-term contract | Order by order, no lock-in |
Why exclusivity is credible: every lead is generated on VisionXLab-owned ads and landing pages. We never buy or broker third-party data, so a second copy of your lead does not exist.
How it works
From first call to first closing.
01
Discovery call
We map your states, verticals, team size, and routing.
02
CRM connected, order live
We connect delivery to your CRM. Once payment is in, your order is running.
03
Leads flow, your team closes
Exclusive, SMS-verified leads stream in real time. We fill the pipeline; your LOs close.
Timeline: first lead within 24 hours of CRM connect. After that, every new lead lands in your CRM within 60 seconds of submission.
The math
One closing pays for everything. The rest is margin.
Shared leads look cheap until you count the ones that never answer. Client orders average a 5–10% close rate. At that rate, a 100-lead order produces 5–10 funded loans. Divide lead spend by that number and compare it to one average commission.
Average across VisionXLab client orders. Ask for order-level close-rate data on your discovery call.
“Five months in, profitable every month since month two.”
Nicholas E. · Loan officer
“Exclusivity is real. My contact rate proves it.”
Michael R. · Team leader
Questions we hear every day
Straight answers
Is there a long-term contract?
No. We work order by order. No three-month lock-ins and no annual commitments. You re-order because the leads perform.
Do I have to use your CRM?
No. Keep the CRM you already run. We connect through webhooks and API to virtually any system. If you need one, we can provide a ready GoHighLevel setup with dialer and SMS.
Can you feed an entire branch or call center?
Yes. Delivery scales from a single LO to floors buying 1,000+ leads a month, with routing, pacing, and volume built around your operation.
How do you verify the phone number?
Every phone is confirmed with SMS verification before delivery, so the number is real, live, and belongs to the person who submitted the form.
Which states do you cover?
Nationwide, with no hard coverage limit. For solo LOs and small teams, two to three licensed states usually perform best.
Book a discovery call
Your team's pipeline won't fill itself.
Tell us where you lend and what volume you need. We will map fit, routing, and a first order path — no long-term lock-in.
- Right-fit brokerage and company owners first
- CRM connection before paid order goes live
- Exclusive flow starts within 24 hours of connect